The Proven Formula Behind How Jordan Went From Nobody To Highly Paid Fitness Trainer

Earning $4,550 In Less Than 2 Weeks Revealed

- Jordan Neo, Fitness Enthusiast

As you continue reading this letter over the next 3 minutes or so...

You'll discover that contrary to popular belief, you can now pursue your passion in starting your own fitness business and earn lots of money from it!

From: Lionel Lim
Asia's #1 Fitness Business Builder & Brand Strategist

Dear aspiring or current personal trainer,

You see the young and relatively "inexperienced" guy called Bryan above?

Yes, the one who went from struggling personal trainer at a commercial gym to making $9,000 in his first month after he left...

He is able to make this money even though he started with little experience and skills. And he certainly doesn’t look as buffed or muscular as many of the seasoned fitness trainers out there.

While his results and income may seem impressive to many people, truth is it’s not.


Because honestly there’s nothing special or exceptional about him.

The biggest secret I am going to let you in is this.

There are actually many newbies like him who are similarly inexperienced and amateurish out there who are making a very respectable income from being a fitness trainer.

Interestingly, these guys are not your average trainers in the gym. Neither are they above average. In fact, you may cringe when you see them for the first time as they are all average Joes. They may even come across as nerdy or dorky to you!

fitness_trainer_coaching_programme_singapore_brianHi, my name is Brian. As I have always been interested in fitness in general, I wanted to become a personal trainer. So I did my research online and I actually stumpled upon Lionel’s Fitness Trainer Coaching Programme.
So within 4 days of actually joining his programme, I clinched my first client. Within the same month, I clinched another 2 clients. And the sales actually added up to about $6000. Pretty impressive right?

So if you are somebody who wants to take action and see results, I believe this programme is for you.”

Brian Tan, Polytechnic Year 1 Student
Bryan Chua,

Hi, I’m Bryan and I used to work at one of Singapore’s largest commercial gyms some months back. My career felt stagnated and I wasn’t sure of where I was heading. And my income was rather miserable. So I began to search for alternatives.

Things changed when I joined Lionel’s fitness trainer coaching programme. It’s been exactly a month since. By applying what I learnt, I closed $9000 in sales in the first month! And I have other clients waiting for me to train them. The results really speak for themselves.

I’m really happy and grateful for what Lionel and his programme has taught me. Thank you very much!”

Bryan Chua, Personal Trainer

fitness_trainer_coaching_programme_kelvinI’m telling you now I really regret not having joined earlier as I could have made so much more money when I was still hesitating. This programme really works and gets real results! I was closing on average two clients per month. My highest record was closing four clients in a month!

When my peers from polytechnic were earning $8 to $12 per hour, I was already charging $65 per hour. I am very grateful because the programme has given me a platform to help train others professionally and increase my finances tremendously.”

Kelvin Khong, Polytechnic Year 3 Student

fitness_trainer_coaching_programme_jeremyMy name is Jeremy. I attended the Fitness Trainer Coaching Programme in Dec 2015. And I closed 60 sessions in 3 months after that.”

Jeremy Soh, Singapore Fitness Model Search Physique War 2016 1st Runner Up

fitness_trainer_coaching_programme_shawnBasically I love this job as it not only helps me learn more about myself, but it also makes me feel happy helping my clients and seeing them achieve what they want as their goals.

What makes me even happier is that I easily closed $2000 in sales the following month after Lionel’s programme.”

Shawn Wee, Polytechnic Year 2 Student


•  These guys are not super muscular or buffed. In fact, they are not even hunk material.

•  These guys only have some basic knowledge about fitness and working out in the gym.

•  None of them have highly recognized fitness certifications.

•  They don’t have as much experience as many of the seasoned fitness trainers in Singapore.

•  Nobody knows about them as they have little or no reputation in the fitness industry.

Yet they are probably making as much money from their fitness training services as those more experienced trainers, if not more.

This is ironic, isn't it?

Well, it is not.

What gives Bryan and so many of the other “inexperienced” guys the unfair advantage is that they have discovered a proven system to become a highly-paid fitness trainer in Singapore!

They may not be the most experienced, muscular or knowledgeable fitness trainer in Singapore. But they do share 3 common characteristics. And they are so good at:

•  Positioning themselves in a charismatic way.

•  Packaging their services uniquely that makes them different from other trainers out there.

•  Knowing where to find ready-to-buy clients who are willing to pay for their fitness training services.

And it is the lethal combination of these 3 characteristics that allow them to become a highly-paid fitness trainer in Singapore.

I’ll be laughing if I were you because Bryan and the other “nerdy” guys do the above three things so well that they put the buffed, muscular and seasoned fitness trainers to shame.

The latter group has difficulty even finding prospects and retaining clients.

If you would like to outperform your competition, improve your branding and increase your sales, then you will be excited to read what I'm about to share with you right now. This information will literally transform your fitness business and life as it has for Bryan and my other students.

Here’s one important tip which I teach my students in the Fitness Trainer Coaching Programme. If you want to become a highly-paid personal trainer in Singapore, you must master the 4Ps in fitness.

Failure is almost non-existent once you master the 4Ps in fitness. In fact, you will be making a lot of money. Trust me...


Your product is essentially the service you offer. How many offerings do you have?


Fitness trainers can charge anything from $20 to $200 per hour. How do you justify the price you charge?


I’m referring to your Unique Value Proposition. So what makes you special that the client chooses to buy from you?


Your clients know how much you earn so you must produce results. Do you have effective programmes that work?

Whether you are currently a fitness trainer or toying with the idea of wanting to start your fitness business, I'm pretty sure you've faced or heard some (or all) of these problems before...

•   Are you struggling to find leads? Don't even talk about clients if you don't have any leads to begin with. And I'm talking about hot leads who knock on your doors willingly. It's always easier to convince someone who approaches you on his own accord.

•   Are you feeling frustrated that you find it difficult to sell to strangers? You only make a sale when you close the client. That should be the core focus for any business. Forget about coming up with the best product in town when you cannot even close.

•   Are you devaluing yourself by undercharging your services? You know you deliver an excellent service, but you are pricing it cheap in an attempt to lure clients in.

•   Are you deserving of more success than what you have right now? It's frustrating because you're working so much harder than everyone else, but you see other fitness trainers achieve a lot more success than you - and with ease.

•   Are you feeling burnt out and the going tougher each day? Chances are you might have lost the passion that you once had (or maybe it isn't burning as brightly anymore).

•   Are you not getting enough free media publicity that you want? If you don't have any media reporting on you as a fitness trainer or your fitness business, chances are you haven't made it BIG yet.

If you're facing any of the problems mentioned above, you're not alone...

Almost all of my past students (me included) have all experienced these struggles before...

(Until they all followed the proven systems from the Fitness Trainer Coaching Programme, of course!)



My name is Lionel Lim, the "hidden genius" behind many successful names in the fitness industry.

I have been working behind the scene to help many average guys start their career to become well-paid fitness trainers since 2010.

As you know, almost all my students are average Joes. They are not super fit, muscular or appealing. But they still succeeded to carve a successful fitness career because they applied the proven marketing and sales methods I taught...

All of them are able to find, close, and retain clients with ease. In some instances, they even had to turn away requests for fitness training as they simply couldn't cope with the influx.

Question: Why Do My Methods Work So Well?

Answer: because they have been proven and tested by myself, when I was first starting out as a fitness trainer in Singapore.
In fact, with these practical methods that I usually teach my students...

I was able to able to get unprecedented free media publicity of all sorts, including full-page features and interviews in multiple media channels (both local and international) and in different languages. BBC World TV News even interviewed me on my perspectives on the fitness industry.

Over the last 8 years, I've received numerous requests to train many individuals, organizations, companies and schools in the area of fitness. And I command my own speaking fees each time they engage me.

I've also had the privilege of sitting on the judging panels of both local and international beauty pageants, rubbing shoulders with politicians and celebrities, including my all-time favourite boxing superstar Manny Pacquiao.





I also received numerous requests to train corporations, government organisations and schools in the area of fitness. These range from corporate wellness programmes to fitness workshops to nutrition talks.

I've been paid to speak at over 250 events, not forgetting repeated speaking engagements.

Some of my clients include Standard Chartered Bank, IBM, Toyota, Singtel, Daikin, Drew & Napier, Far East Hospitality, Manulife, Keppel FELS, Omron, Orange Tee, Health Promotion Board, Ministry of Defence, National University of Singapore, People's Association and Ministry of Education.

Corporate Wellness Talk for Jebsen & Jensen


Keynote Presentation for Republic of Singapore Air Force (RSAF) Annual Safety Day


Fitness Workshop for Physical Education (PE) School Teachers


Fitness Training for Miss Singapore World Contestants


Health & Nutrition Talk at Ministry of Education HQ


Health Promotion Board Health Training For Seniors


Health Talk for National University of Singapore (NUS) Staff


Health Talk For Chung Cheng High School Sec 4 Students


If you’re working too hard and not making as much money as you think you should be from your fitness business, then let’s address that today.

Back in 2008, I was in your shoes, struggling to get my fitness business off the ground and generating a consistent income.

It was frustrating. Like you, I was a fantastic trainer and I knew I could help people transform their bodies, improve their health and fitness, and help them live fulfilling and happier lives.

But it turned out that wasn’t enough. I made the BIG MISTAKE of thinking that all my knowledge about fitness training would attract clients. And I was proven wrong.

I totally understand how you feel chasing after clients to commit and working long hours. I struggled too and kept searching for the solution until one day I found it. My business didn’t change overnight but over time as I applied what I learned my business grew.

Over the years I have perfected a proven step-by-step system for creating a results-guaranteed fitness business. Using the same proven and tested results I used back then that I now teach my students, I went on to build a profitable fitness empire that has won me numerous industry awards. In fact, I'll be receiving my 9th industry award in August 2016.

In fact, our Fitness Trainer Coaching Programme (yes, this very programme which you are seeing now) was proudly featured on America's most watched networks - namely CBS News, Fox, NBC, ABC and Daily Herald. It's one thing to say we are good. It's a totally different thing when others report on the successes the Fitness Trainer Coaching Programme has achieved.



Join the growing number of complete personal training business rookies and 'crack the code' to creating a profitable fitness business. No BS, no fluff. Just the real stuff that works. This is a proven system that shows you how to succeed. And more importantly, how to do it consistently.

As you see, consistency is the key to business success. You want a powerful and attractive marketing system that allows you to find clients automatically, and have them seek you out on their own. You also want clients to be hungry and eager to sign up for your fitness training services. Chief of all, you want to enjoy your lifestyle by being a highly-paid fitness trainer in Singapore.


fitness_trainer_coaching_programme_mikeI attended the Fitness Trainer Coaching Programme in 2013 because I wanted to get a headstart in the fitness industry and I haven’t looked back since.

In fact, in my very first month, I was able to close $6500 in sales and I was able to replicate this result month after month.

I also learnt how to work on my branding. Besides the one-on-one personal training lessons, I am also conducting fitness workshops and bootcamps for adults currently.”

Mike Song, Fitness Trainer

fitness_trainer_coaching_programme_royI was recommended by a friend to join the Fitness Trainer Coaching Programme in May 2015.

By the end of June, within two months, I managed to close sales of $7150! It has been an exciting journey.

It’s one of my passion to do fitness and to give back to society, to help people who are in need of a healthy lifestyle.”

Roy Nathan, Fresh Out Of National Service

Wee Kian, Fresh Out Of National Service

fitness_trainer_coaching_programme_klinsmannThe following month after the programme, I closed $2000 worth of sales.

Why I’m happy about this coaching programme is because I learnt to become a better trainer and I help my clients to achieve their goals. They are happy with their results and they decide to renew with me.

So if you have the same passion as me, come join me.”

Klinsmann Tong, Polytechnic Student Year 3

Wee Kian, Fresh Out Of National Service



My story alone may sound hard to believe, and it may be even harder to believe YOU can duplicate my success. Well, I don't blame you for being skeptical.

But you have also seen first-hand how my students have been able to replicate my success.

Let me tell you this - we didn't get lucky. It was all through smart work and following a set of proven business systems that are customised for the fitness industry.

It gets easy once you know it all works. With my personal guidance, you just rinse and the same manner you wash your laundry each time.

Now if you’re willing to give me a chance, I will be the person to make an enormous difference in your success and in your life.

fitness_trainer_coaching_programme_desmondI joined Lionel’s fitness trainer coaching programme in November 2016. After learning all the strategies and techniques, I was able to close my first client after the first week of the programme. I urge anyone who wishes to learn more and make it in this industry to join this programme.”

Desmond Yow, Sports Science Graduate

fitness_trainer_coaching_programme_rayen1Through the Fitness Trainer Coaching Programme, I have learnt to become a better trainer. And in the last 3 months, I actually closed $8000 worth of sales and I believe this is definitely an investment worth going for because the skills I have learnt are for life.”

Rayen Tan, Ex-SAF Commando Officer


Here's a quick overview of what you will learn from this 3-month mastermind programme:

•  Learn the exact process of where to find clients, how to close them, and get them to refer new clients

•  Create a powerful and attractive marketing system that allows you to find clients automatically, and have them seek you out on their own

•  Increase the number of clients you currently have

•  Increase the average size of sale per client

•  Know how to approach the prospect and what to say when calling

•  Learn how to set up the first appointment

•  Build your brand and reputation as a fitness authority in Singapore, even if you are a nobody and just starting out in the industry (this strategy allows you to compete with the bigger players in the fitness market)

•  Compete with the bigger fitness trainers in the market, and stand out against them by using a special way to differentiate yourself

•  Grow your fitness income regardless of competition or economic condition

•  Build rapport with others easily and close potential clients subconsciously with ease

•  Know exactly what to say when you talk to potential clients, so you can make them convinced that you are the one to help them reach their fitness goals

•  Easily overcome the three most common buyer objections

•  Understand the psyche of why it's the average looking guys who usually get the most clients

•   Effectively persuade clients who are unsure of whether they want to sign up for your training service... and indirectly convince them that you are the right person for them

•  Get people interested and excited about your fitness training service, by understanding the exact psychology that makes them want to sign up

•  Train groups of people (instead of just one-on-one) and charge more

•  Get speaking engagements and spread the message of health & fitness to the community (while getting paid)

•  Protect yourself from all the legal stuff

•  Become a certified fitness trainer

Most importantly, you will be personally coached by me! And I haven't had a single failure yet.



  • Results-Proven Fitness Business Blueprints

    Use the same results-proven fitness blueprints that have created success stories out of Rayen, Mike, Roy and the other guys since 2013.

  • One-On-One Private Coaching Sessions

    I only want you to succeed. That’s why I will personally coach you and ensure we work towards building your fitness business.

  • Powerful Win-Win Partnership

    This is a win-win partnership. Your 100% commitment and passion combined with my state-of-the-art membership portal and guided experience accelerates your success.

There are three primary reasons why the Fitness Training Coaching Programme is guaranteed to work for you.

First, it is a TRUE system - having been tested, refined and perfected. And our alumni are setting new records of all sorts in the fitness industry.

Second, this is a 3 month mastermind programme. You will be working closely with me to chart your success.

Third, I only admit rookie fitness trainers or existing personal trainers who are 100% committed, hungry for success and passionate about helping others transform their lives through fitness into my programme. If this sounds like something that is in your DNA, take action now and we'll talk soon.


How You Can Stop Whining And Start Earning Today


PS: You can either take action and laugh all the way to the bank while pursuing your interest OR stick with your current ways and continue struggling to get your next client.